It goes without saying that as a job seeker getting into the hidden job market, you must create a networking opportunities with those at the right level and in the right position to hire you. At the same time, you can significantly accelerate your search by networking with people who might not initially seem to fit that criteria.

Consider networking with people who are outside your function and at least one level above you.

Here are some of the advantages of this strategy:

• You will learn the language of a different function and how to translate all the great things you did and can do for a hiring company into terms that will resonate with senior management. The language of most executives is financial, yet it may not be easy to translate what you’ve done into financial terms. You may not have previously been able to identify the financial impact of things like improving employee satisfaction, developing new training programs, bringing projects in on time, etc., or even things like doing layoffs without any employee suing the company.

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Probably your mom, like mine, told you not to talk to strangers.

But in certain situations when you're networking, you may want to think about ignoring mom. Just for a moment. You may also want to ignore Linkedin’s scary (did the Linkedin mom write this?) rule: don’t connect with people you don’t know. Yikes, isn’t connecting with people I don’t yet know one of the huge advantages of this fabulous networking site?

Networking in all its flavors is the key to getting into the hidden job market.

Today’s social networking makes it possible and relatively easy for you to find the people you want to network with. It doesn’t matter that today you are total strangers. Take the opportunity to connect with them to begin building a relationship. As the two of you get to know each other, it is likely that both of you will benefit.

On many social networking sites, and Linkedin is a great example, you may already know someone who knows the person you’d like to meet. So you and they can feel more comfortable because of that mutual connection. Because you can see information about the person you want to meet, you will know other things you may share with them.

Building a relationship is really the place to start.

In the list below, you will notice I did not say to start out by sending a resume to someone who is connected to the hiring manager or recruiter for a position you’re interested in. While they may not say it, many people will simply feel used.

Social networking sheds light on the contacts you never knew you had as well as those you would like to create. Of course, you must take action. As long as we’re breaking mom’s rule, here are some ways to leverage your expanded community of “contacts” to assist in your job search.

• Search for old connections to reconnect and catch up
• Find people with whom you’ve only had a brief connection and strengthen that relationship
• Build business relationships with hiring managers as well as other people you should know in your industry/function/geographic area
• Identify and meet (on line and off line) recruiters, people in your target companies, prominent people in your industry or function
• Follow, learn from and connect with thought leaders
• Increase your web visibility and credibility which makes it easier for recruiters and hiring managers to find you
• Find out what your target companies are doing, their business issues, competitors, etc.
• Be better prepared for all your networking calls, calls for informational interviews, etc.

You can buy mom flowers to celebrate your new job!

When I first started networking in my first job search, I was disappointed when I realized that most people wouldn’t have great job leads for me. Even after I got specific about the kind of position I wanted and had a reasonably good career brand statement, it seemed that almost no one knew about any job leads I should follow up on.

I had thought the process was: you tell people about yourself, tell them what kind of job you wanted and bang! You’ll start hearing about all those jobs in the hidden job market. That was what the books said would happen!

I started to assume people just didn’t want to share leads with me.  As I spent more time interviewing those people I had found who were so fabulously successful with networking, I realized that it wasn’t personal.

The reality is that when we are working in a company, we’re probably not aware of all the open positions even if it’s a small company or we’re in Human Resources. We may know of a few, but if they aren’t in our department or vicinity, we probably don’t pay much attention or have any way to hear about them. When I worked in large companies that communicated all their openings to their employees, I paid very little attention.

So often people simply don’t have a lot of leads to share, or may only have leads in their particular function such as accounting or IT help desk. Good for you if you’re looking for those kinds of jobs. Not so good if you’re a VP Finance. 

So a Sales Manager is probably pretty tuned in to all the sales openings, but probably not as aware of opportunities in finance or marketing.

The solution: network for the connections, not just job leads. Unless I was talking to someone in my exact field, I would ask for introductions to specific people I wanted to meet. This is an important strategy for networking online as well as offline. Don’t just ask for job leads; ask for connections. Ask for information about the company and for names of other people you should be talking to.

By following those introductions and then asking them for other people to whom I could talk,  my job opportunities arose. And it’s how I got my last four jobs by networking my way into the hidden job market.