Probably your mom, like mine, told you not to talk to strangers.
But in certain situations when you’re networking, you may want to think about ignoring mom. Just for a moment. You may also want to ignore Linkedin’s scary (did the Linkedin mom write this?) rule: don’t connect with people you don’t know. Yikes, isn’t connecting with people I don’t yet know one of the huge advantages of this fabulous networking site?
Networking in all its flavors is the key to getting into the hidden job market.
Today’s social networking makes it possible and relatively easy for you to find the people you want to network with. It doesn’t matter that today you are total strangers. Take the opportunity to connect with them to begin building a relationship. As the two of you get to know each other, it is likely that both of you will benefit.
On many social networking sites, and Linkedin is a great example, you may already know someone who knows the person you’d like to meet. So you and they can feel more comfortable because of that mutual connection. Because you can see information about the person you want to meet, you will know other things you may share with them.
Building a relationship is really the place to start.
In the list below, you will notice I did not say to start out by sending a resume to someone who is connected to the hiring manager or recruiter for a position you’re interested in. While they may not say it, many people will simply feel used.
Social networking sheds light on the contacts you never knew you had as well as those you would like to create. Of course, you must take action. As long as we’re breaking mom’s rule, here are some ways to leverage your expanded community of “contacts” to assist in your job search.
• Search for old connections to reconnect and catch up
• Find people with whom you’ve only had a brief connection and strengthen that relationship
• Build business relationships with hiring managers as well as other people you should know in your industry/function/geographic area
• Identify and meet (on line and off line) recruiters, people in your target companies, prominent people in your industry or function
• Follow, learn from and connect with thought leaders
• Increase your web visibility and credibility which makes it easier for recruiters and hiring managers to find you
• Find out what your target companies are doing, their business issues, competitors, etc.
• Be better prepared for all your networking calls, calls for informational interviews, etc.
You can buy mom flowers to celebrate your new job!






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